Lesson 6 of 11
Proximity
Things placed close together are read as belonging together.
Learn
Proximity means closeness. Your brain automatically believes that things close together belong together, and things far apart do not. Distance is information.
Space creates meaning
ABC
Without reading anything you already know: A and B are friends, C is on its own.
A group's name sits right on top of its own list. The gap before the next group says: something new starts here.
Where you put things tells a story
Centre feels like the star of the show.
Opposite corners feel like strangers, or even rivals.
Alone gets extra attention. Isolation is a spotlight.
Wrong vs right
Seen in the wild
Online shops rely on proximity: you never wonder which price belongs to which product.
Trail mix$4.50
Green tea$3.20
Mango chips$5.00
- 1Name and price sit tight against their own photo; the little group reads as one product.
- 2Clear gaps separate the cards. Space between groups is as important as closeness within them.
Practice
Drag the pieces into place
Hint